MDM650 Week 1:
Finalize Brand
& Plan Media
Media Assets
Letterhead Package
Business Cards
Letterhead
Envelopes
Social Media Package
Facebook
X (Twitter)
Instagram
Billboards
Swag
T-shirts
Vehicle Wrap or Bus Tail
Product Packaging
Logo Animation (3-10 seconds)
Video Commercial (6 or 15 seconds)
*Looping Animation (10-30 seconds)
*This is tentative and is based on whether there is enough time after the other items are complete.
Production Schedule
My submission list is a bit lengthy, but I would like to explore the possibility of also tackling the Looping Animation. The logo animation will be the full-length version I storyboarded for the previous class, although I was only able to complete the second half due to runtime restrictions (3-5 seconds). With 10 seconds, I will be able to complete my storyboarded vision. The Billboard, print media, Swag, and social media should be pretty straightforward, considering I have experience with that type of work. I did not note the actual time because it varies, but I consistently put in 4+ hours daily, so I listed "4-6 hours a day" in each week's heading.
Brand Vision Board
Media Assets:
Concept Sketches
DESIGN RATIONALE
Introduction
Research
The design decisions draw from various sources that offer insights into branding, advertising strategies, and audience engagement. Evans (2010) outlined a structured approach to social media marketing, influencing the integration of digital branding assets such as Facebook, X, and Instagram into the overall media package. This ensures consistency with modern marketing strategies that prioritize engagement across multiple platforms. Khalid (2024) also explored guerrilla marketing strategies and their impact on brand awareness and consumer purchasing decisions, reinforcing the selection of unconventional branding materials, such as billboards, vehicle wraps, and looping animations.
Further research into print versus digital media provided a balanced approach to selecting marketing assets. Klein (2022) presented compelling arguments for the longevity and effectiveness of print media, which shaped decisions related to letterhead materials, business cards, and branded merchandise. Rigdon (n.d.) examined the unique challenges of static and interactive graphics, informing the visual hierarchy and adaptability of branding across digital and print formats. This ensured all assets would be clear and accessible across platforms while maintaining aesthetic consistency.
Solving Problems
The development process followed an iterative and research-driven approach. The designer created concept sketches to explore visual representations of the brand identity. These sketches incorporated strategic color palettes, typography selection, and scalability considerations to ensure a cohesive brand experience across all selected media formats. The Vision Board provided a reference for maintaining brand cohesion in print and digital media.
One of the challenges was ensuring that billboard and vehicle wrap designs would remain legible and impactful from various viewing distances. Vinnedge (2024) emphasized the importance of guerrilla marketing tactics such as large-scale projection and street graphics, leading to refinements in layout and contrast optimization for outdoor assets. The designer allowed iterative adjustments by structuring the Production Schedule, ensuring logical development of each asset.
Collaboration
Collaboration was a crucial component in refining branding assets. Peer critiques influenced the legibility of typography and the selection of contrasting colors for maximum visual impact across different media. Discussions with industry professionals provided valuable insights into effectively integrating motion graphics into social media campaigns.
Additionally, feedback influenced the refinement of interactive media assets, ensuring that animation sequences aligned with audience expectations. Collaborative review sessions confirmed that the first logo animation (3–5 seconds) maintained clarity while reinforcing emotional storytelling, a key aspect emphasized by Rigdon (n.d.) in discussions on interactive graphic design.
Acquiring Competencies
Completing this coursework strengthened several competencies, particularly in branding strategy, audience engagement, and iterative design refinement. Research into guerrilla marketing strategies (Khalid, 2024; Vinnedge, 2024) reinforced the importance of unconventional marketing approaches, providing insights into how tactile and immersive branding experiences foster deeper consumer engagement. Additionally, typography selection and scalability considerations were refined based on principles outlined in Klein (2022) and Rigdon (n.d.), ensuring that branding assets remain effective across print and digital formats.
The coursework also reinforced structured planning in branding integration, ensuring that all media assets—such as letterhead, billboards, animated content, and digital marketing strategies—were aligned under a cohesive vision. The designer will apply these competencies to future projects, refining branding strategies, prioritizing sustainability, and ethical marketing principles.
References
Evans, L. (2010). Putting it all together. Social media marketing: Strategies for engaging on Facebook, Twitter & other social media (Chapter 45). Que Publishing. Retrieved from https://learning.oreilly.com/library/view/social-media-marketing/9780768694956/ch45.html#ch45
Khalid, B. (2024). Revolutionizing marketing strategies: Analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions. Management & Marketing, 19(3), 382–401. https://research.ebsco.com/linkprocessor/plink?id=f46cc5d1-b927-3b88-b3b4-04ceaeb93b9f
Klein, D. (2022, November 7). What are the advantages of print media over electronic media? North American Media. Retrieved from https://namericanmedia.com/what-are-the-advantages-of-print-media-over-electronic-media/
Rigdon, S. (n.d.). Print Vs. Web, Static Vs. Interactive. Data+Design. Retrieved from https://trinachi.github.io/data-design-builds/ch16.html
Vinnedge, M. (2024, September 18). 5 crazy-cool guerrilla tactics to generate buzz. Success. Retrieved from https://www.success.com/5-crazy-cool-guerrilla-tactics-to-generate-buzz/