Frankenstein-ing & the

Strategic Application

of A/B Testing

This week's research focused on the strategic application of A/B testing and the creative technique of "Frankenstein-ing" in user experience (UX) design. Amanda Stockwell's UX Foundations: Research offers a structured overview of research methodologies, identifying A/B testing as a tool for measuring user responses to design variations (Stockwell, 2016). Building on this foundation, Demers (2020) expands the conventional use of A/B testing by introducing the "Frankenstein-ing" approach, merging the most successful elements from various test designs into a more refined product. This method promotes iterative experimentation, combining creative intuition with empirical validation.

Demers' insights are particularly valuable for branding professionals aiming to balance emotional resonance with measurable outcomes. Her discussion highlights how rapid A/B testing not only validates discrete design elements but also facilitates the construction of hybrid solutions that better meet user needs. This methodology echoes principles found in the Interaction Design Foundation's (n.d.) discussion on user-centered design, where iterative testing and emotional engagement are critical to creating impactful digital experiences.

By synthesizing these sources, the research underscored how A/B testing extends beyond binary comparisons to foster collaborative, data-informed refinement. It also reinforced the importance of adaptability and user feedback in aligning digital products with brand values. These insights will be applied to the ongoing development of motion graphics and UX strategies, particularly in refining touchpoints that balance aesthetics with usability.

References

Demers, E. (2020, September 5). The art of "Frankenstein-ing": When and how to combine designs through rapid A/B testing. UX Collective. https://uxdesign.cc/the-art-of-frankenstein-ing-when-and-how-to-combine-designs-through-rapid-a-b-testing-7ac97cedad05

Interaction Design Foundation. (n.d.). User experience (UX) design. https://www.interaction-design.org/literature/topics/ux-design

Stockwell, A. (2016). UX foundations: Research [Video series]. LinkedIn Learning. https://www.linkedin.com/learning/ux-foundations-research