MDM620 Week 4:
Storyboards
Part 1: Storyboards
Part 2:
DESIGN RATIONALE
The storyboard for the Wonder Woods Workshops logo animation strategically builds a mood of enchantment, craftsmanship, and nature-inspired magic. The animation begins with a mysterious, warmly lit workshop setting. The camera's movement pulling back as a door closes introduces a sense of transition, inviting the viewer into a magical world. As darkness sets in and the silhouette of a tree emerges, the animation builds curiosity and sets an atmospheric tone. This transformation into a tree reinforces the brand identity rooted in organic materials and imagination, effectively tying the natural world to a sense of discovery. The animation culminates in a final logo reveal, with flourishes and a circular frame that suggests harmony, wholeness, and craftsmanship.
The chosen animation style is a blend of cinematic motion and line-drawing effects. The tracking camera movement throughout the sequence is deliberate, evoking a narrative feel akin to storybook animation or a handcrafted short film. Using silhouettes, slow reveals, and organic flourishes suggests a handcrafted look appropriate for a brand focused on wooden toys and workshops. These stylistic choices echo the tactile, creative qualities of woodworking. Meanwhile, the dynamic buildup of circular elements and textual flourish adds a layer of professionalism, showing thoughtful design rather than spontaneity.
In conclusion, the design decisions support a brand identity that is both imaginative and reliable, capturing wonder while reflecting quality craftsmanship. The animation's slow pacing and silhouette reveals are appropriate for a brand that evokes memory, nostalgia, and storybook-like warmth. The choice to animate the background, icon, and text ensures that every visual component contributes to building a cohesive and enchanting brand moment. This strategy effectively blends narrative depth with visual clarity, which is essential for a compelling logo build in motion design.